We care deeply about the privacy of our visitors and users, and are fully committed to protect their personal information and use it properly in compliance with data privacy laws. This policy describes how we may collect and use personal information, and the rights and choices available to our visitors and users regarding such information.

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Capitalized terms which are not defined herein shall have the meaning ascribed to them in our Terms of Use.

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1. Please read carefully!

This Privacy Policy (“Privacy Policy”) describes how we (London Furniture Company Ltd., together with its affiliated companies worldwide, “LFC”, “we” or “us”) collect and use information pertaining to each of our unregistered visitors and registered users, including users with Paid Services (each, a “Visitor” or “User” (respectively), or “you”), in connection with their access to and use of Wix’s websites (including www.londonfurniturecompany.com and any of its subdomains, the “Website”), web applications (“Apps”), mobile applications (“Mobile Apps”), and related services (collectively, the “Services”).

 

The purpose of this Privacy Policy is to provide you with a clear explanation of when, why and how we collect and use your personal information, as well as an explanation of your statutory rights.  This Privacy Policy is not intended to override the terms of any contract you have with us, nor any rights you might have under applicable data privacy laws.

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Read this policy and make sure you fully understand our practices in relation to your personal information, before you access or use any of our Services.  If you read and fully understand this Privacy Policy, and remain opposed to our practices, you must immediately leave this website, application or service, and avoid or discontinue all use of any of our Services.  If you have any questions or concerns regarding this policy, please contact us at philip at london furniture company dot com (no spaces and in the usual email format).

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By accessing or using any of our services, you acknowledge that you have read this Privacy Policy.

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2. What information do we collect?

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2.1. Visitor and User Information

We collect two types of information regarding our Visitors and Users:

1. Un-identified and non-identifiable information pertaining to a Visitor or un-identified User, which may be made available to us, or collected automatically via his/her use of the Services (“Non-personal Information”). Such Non-personal Information does not enable us to identify the Visitor or User from whom it was collected. The Non-personal Information collected by us mainly consists of technical and aggregated usage information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity on the Services, session heatmaps and scrolls, non-identifying information regarding the Visitor’s or User’s device, operating system, internet browser, screen resolution, language and keyboard settings, internet service provider, referring/exit pages, date/time stamps, etc.

2. Individually identifiable information, namely information that identifies an individual or may with reasonable efforts cause the identification of an individual, or may be of private or sensitive nature (“Personal Information”). The Personal Information collected by us mainly consists of contact details (e.g., e-mail address or phone number), billing details (name, physical billing address, payment method and transaction details), which are only collected from Users with Paid Services, details regarding a browsing or usage session (IP address, Geo-location and/or device unique identifier), details regarding connected third party accounts (such as the e-mail or username for a connected PayPal, Google or Facebook account), scanned identification documents provided to us (such as an ID card, driver’s license, passport or official company registration documents), correspondences (including those made through or uploaded to our Services), and any other Personal Information provided to us by Visitors and/or Users through their access to and/or use of the Services. For the avoidance of doubt, any Non-personal Information that is connected or linked to Personal Information (for example, in order to improve the Services we offer) is deemed and treated by us as Personal Information, as long as such connection or linkage exists.

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2.2. LFC Jobs Applicant Information

We also collect information that is provided to us by LFC jobs candidates (“Applicants”), when they apply to any of the open positions published in our jobs section, by e-mail or otherwise (as further described in Section ‎7 below).

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3. How do we collect such information?

There are two main methods we use:

1. We collect information through your use of the Services. When you visit or use our Services, including when you browse the Website, register a User Account, upload information and content, and/or download and use our Apps and/or Mobile Apps, we are aware of it and will usually gather, collect and record such uses, sessions and related information, either independently or with the help of third-party services as detailed in Section ‎8 below, including through the use of “cookies” and other tracking technologies, as further detailed in Section ‎9 below.

2. We collect information which you provide us voluntarily. For example, we collect the Personal Information you provide us when you register to our Services; when you sign in to our Services via third party services such as Facebook or Google; when you place purchases; when you submit or upload such Personal Information as you use any of our Services; and/or when you contact us directly by any communication channel (e.g., contact us forms, emails). 

3. We also collect information from third party sources as described in Section 8 below.

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4. Why do we collect such information?

We collect such Non-personal and Personal Information for the following purposes:

1. To provide and operate the Services;

2. To further develop, customize and improve our Services, based on Visitors’ and Users’ common or personal preferences, experiences and difficulties;

3. To provide our Users with ongoing customer assistance and technical support;

4. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages (as further detailed in Section ‎10 below);

5. To facilitate, sponsor and offer certain contests, events and promotions, determine participants’ eligibility, monitor performance, contact winners and grant prizes and benefits;

6. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;

7. To enhance our data security and fraud prevention capabilities;

8. To consider Applicants’ candidacy for working at LFC (as further detailed in Section ‎7 below); and

9. To comply with any applicable laws and regulations.

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We will only use your Personal Information for the purposes set out in Section 4 where we are satisfied that:

1. our use of your Personal Information is necessary to perform a contract or take steps to enter into a contract with you (e.g. to provide you with a website builder, to provide you with our customer assistance and technical support), or

2. our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we have, or

3. our use of your Personal Information is necessary to support legitimate interests that we have as a business (for example, to maintain and improve our Services by identifying user trends and the effectiveness of LFC campaigns and identifying technical issues), provided it is conducted at all times in a way that is proportionate, and that respects your privacy rights.​​​

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5. Where do we store your information?

5.1 LFC Visitors’ and LFC Users’ Personal Information may be maintained, processed and stored by LFC and our authorized affiliates and service providers in the United States of America, in Europe (including in Lithuania, Germany and Ukraine) and in other jurisdictions as necessary for the proper delivery of our Services and/or as may be required by law (as further explained below).

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Jobs Applicants Information will be maintained, processed and stored in the UK and as necessary, in secured cloud storage provided by our Third Party Services.

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London Furniture Company  Ltd. is based in the United Kingdom, which is considered by the European Commission to be offering an adequate level of protection for the Personal Information of EU Member State residents.

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LFC affiliates and service providers that store or process your Personal Information on LFC's behalf are each committed to keep it protected and secured, in accordance with industry standards and regardless of any lesser legal requirements which may apply in their jurisdiction.

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6. LFC jobs applications 

LFC welcomes all qualified Applicants to apply to any of the open positions published on our jobs pages, by sending us their contact details and CV (“Applicants Information”) via the relevant Position Application Form on our Website, or through any other means provided by us.

We understand that privacy and discreetness are crucial to our Applicants, and are committed to keep Applicants Information private and use it solely for LFC's internal recruitment purposes (including for identifying Applicants, evaluating their applications, making hiring and employment decisions, and contacting Applicants by phone or in writing).

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Please note that LFC may retain Applicants Information submitted to it for no longer than two years after the applied position has been filled or closed. This is done so we can re-consider Applicants for other positions and opportunities at LFC; so we can use their Applicants Information as reference for future applications submitted by them; and if the Applicant is hired, for additional employment and business purposes related to his/her work at LFC.

If you previously submitted your Applicants Information to LFC, and now wish to access it, update it or have it deleted from LFC's systems, please contact us at philip at londonfurniturecompany.com.

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7. Sharing personal information with third parties

LFC may share your Personal Information with third parties (or otherwise allow them access to it) only in the following manners and instances:

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7.1. Third Party Services:

LFC uses a number of selected service providers, whose services and solutions complement, facilitate and enhance our own. These include hosting and server co-location services, communications and content delivery networks (CDNs), data and cyber security services, billing and payment processing services, domain name registrars, fraud detection and prevention services, web analytics, e-mail distribution and monitoring services, session recording and remote access services, performance measurement, data optimization and marketing services, content providers, and our legal and financial advisors (collectively, “Third Party Service(s)”). 

 

Such Third Party Services may receive or otherwise have access to our Visitors’ and Users’ Personal Information and/or Users-of-Users’ Personal Information, in its entirety or in part – depending on each of their particular roles and purposes in facilitating and enhancing our Services and business, and may only use it for such purposes.

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Note that while our Services may contain links to other websites or services, we are not responsible for such websites’ or services’ privacy practices. We encourage you to be aware when you leave our Services and read the privacy statements of each and every website and service you visit before providing your Personal Information. This Privacy Policy does not apply to such linked third -party websites and services.

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7.2. Law Enforcement, Legal Requests and Duties:

Where permitted by local data protection laws, LFC may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have good faith belief that the law requires us to do so, with or without notice to you.

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7.3. Protecting Rights and Safety:

LFC may share your Personal Information with others if we believe in good faith that this will help protect the rights, property or personal safety of LFC, any of our Users, any Users-of-Users, or any member of the general public, with or without notice to you.

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7.4. Social Media Features and Framed Pages:

Our Services include certain Social Media features and widgets,  single sign on features, such as the “Facebook Connect” or “Google Sign-in”, the “Facebook Like” button, the “Share this” button or other interactive mini-programs (“Social Media Features”).These Social Media Features may collect information such as your IP address or which page you are visiting on our Website, and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our Services. Your interactions with these third parties’ Social Media Features are governed by their policies and not ours.

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In addition, our Services may enable you to share your Personal Information with third parties directly, such as via page framing techniques to serve content to or from Third Party Services or other parties, while preserving the look and feel of our Website and Services (“Frames”). Please be aware that if you choose to interact or share any Personal Information via such Frames, you are in fact providing it to these third parties and not to us, and such interactions and sharing too are governed by such third parties’ policies and not ours.

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7.5. App Developers:

As part of our Webiste, we use Apps where third party developers (“Third Party Developer(s)”) are allowed to develop and offer their own applications to us via an app marketplace. Each Third Party Developer is bound by the following Partner Program Agreement, which among others, contains restrictions on how they may access, store and use the Non-personal and Personal Information you provide them or us. We encourage you to review any privacy policy. LFC does not control and is not responsible for the actions or policies of any Third Party Developers, and your use of our website is therefore at your own risk.

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7.6. APIs:

LFC have installed certain Third Party Apps, that allow their respective provider to share and/or access certain Non-personal and Personal Information regarding you, via the “WixHive” API. Such information includes, among others, contact details, messages, business applications and certain activities on the Services and/or Website, which are stored and thereafter accessible via our and your User Account. For further details regarding the Personal Information that may be collected and shared via this API, please see the App Market Terms of Use. 

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In order to further protect your privacy, these Third Party Developers are prohibited from combining Personal Information collected across different User Websites and Services, and from sharing your Personal Information other than with other Apps installed on our Website. Wix however may still access and use information collected and stored via the WixHive API across different User Websites and Apps, as necessary for providing and improving its Services. 

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7.7. Subsidiaries and Affiliated Companies:

Wix may share Personal Information internally within their family of companies, for the purposes described in this Privacy Policy. For example, they may share your Personal Information with Wix.com Inc., our US-based subsidiary, in the course of facilitating and providing you with our Website's Services. In addition, should Wix or any of its affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Information may be shared with the parties involved in such event. If we have good faith that such change in control might materially affect your Personal Information stored with us, we will notify you via e-mail and/or prominent notice on our Website of this event and certain choices you may have regarding your Personal Information. 

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Sharing of Personal Information from Wix subsidiaries and affiliated companies in the European Union and Switzerland to Wix’ United States subsidiary, adheres to the EU-US and Swiss-US Privacy Shield frameworks. To clarify, Wix may share your Personal Information in manners other than as described above, pursuant to your explicit approval, or if we are legally obligated to do so. Moreover, Wix may transfer, share, disclose or otherwise use Non-personal Information in its sole discretion and without the need for further approval.

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8. Use of cookies and other tracking technologies

Wix, together with its marketing, analytics and technology partners, uses certain monitoring and tracking technologies (such as cookies, beacons, pixels, tags and scripts). These technologies are used in order to maintain, provide and improve our Services on an ongoing basis, and in order to provide their Visitors, LFC and you with a better experience. For example, thanks to these technologies, they are able to maintain and keep track of their Visitor’s and LFC's preferences and authenticated sessions, to better secure our Services, to identify technical issues, user trends and effectiveness of campaigns, and to monitor and improve the overall performance of our Services.

 

Please note that Third Party Services placing cookies or utilizing other tracking technologies through our Services may have their own policies regarding how they collect and store information. Such practices are not covered by our Privacy Policy and we do not have any control over them. 

 

Cookies: In order for some of these technologies to work properly, a small data file (“cookie”) must be downloaded and stored on your device. By default, we use several persistent cookies for purposes of session and user authentication, security, keeping the User’s preferences (e.g., regarding default language and settings), connection stability (e.g., for uploading media, using e-Commerce features, etc.), monitoring performance of our services and marketing campaigns, and generally providing and improving our services.

If you want to delete or block any cookies, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is also available at www.aboutcookie.org (note that this website is not provided by Wix, and we, therefore, cannot ensure its accuracy, completeness or availability).

Please note that deleting our cookies or disabling future cookies or tracking technologies may prevent you from accessing certain areas or features of our Services, or may otherwise adversely affect your user experience.

 

Clear Gifs: We and certain Third Party Services may employ a software technology called “clear gifs” (a.k.a. Web Beacons/Web Bugs), which enables them and us to improve our Services by measuring their effectiveness and performance. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, however are not stored on your device, but instead embedded within our Services.

 

Flash and HTML5: We and certain Third Party Services may also employ certain tracking technologies known as “Flash cookies” and “HTML5”, mainly for advertising purposes. Various browsers may offer their own management tools for removing or blocking such technologies. Additional information about managing Flash cookies is available here. (Please note that this website is not provided by LFC, and we therefore cannot ensure its accuracy, completeness or availability).

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Behavioral Targeting/Re-Targeting: Certain Third Party Services and ad networks may display advertising on our Website, on Apps and on mobile apps, or manage our advertising on other websites. Such parties may use certain tracking technologies to collect certain information about your activities on the Services and different third party Services to provide you with targeted advertising based on your interests and preferences. You may opt-out of receiving targeted ads from certain advertisers and ad networks by clicking here (or if you are located in the European Union click here (provided by YourChoicesOnline.eu). Please note this does not opt you out of receiving all advertising and that your opt-out will only be in relation to the specific advertising. You will continue to receive advertising for which you have not opted out.

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User Data Supplementation: We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, and provide products and Services that may be of interest to you. Where we obtain your Personal Information from these third parties, we ensure that such parties are contractually committed to inform you that your Personal Information will be disclosed to us and we take steps to ensure the accuracy of your Personal Information before using it. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

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9. Communications from LFC

9.1. Promotional Messages:

We may use your Personal Information to send you promotional content and messages by e-mail, text messages, direct text messages, marketing calls and similar forms of communication from LFC or our partners (acting on LFC's behalf) through such means.

If you do not wish to receive such promotional messages or calls, you may notify LFC at any time or follow the “unsubscribe” or STOP instructions contained in the promotional communications you receive.

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We take steps to limit the promotional content we send you to a reasonable and proportionate level, and to send you information which we believe may be of interest or relevance to you, based on your information.

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9.2. Service and Billing Messages:

LFC may also contact you with important information regarding our Services, or your use thereof.

For example, we may send you a notice (through any of the means available to us) if a certain Service is temporarily suspended for maintenance; reply to your support ticket or e-mail; send you reminders or warnings regarding upcoming or late payments; or notify you of material changes in our Services.

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It is important that you are always able to receive such messages. For this reason, you are not able to opt-out of receiving such Service and Billing Messages unless our mutual business has concluded.

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10. Your rights in relation to your personal information

In general, your personal information is not shared directly with Third Parties. If you wish to see what personal information we hold on you, you may request it by sending an email to philip at londonfurniturecompany.com. Before disclosing the requested Personal Information, we may ask you for additional information in order to confirm your identity and for security purposes (such as a photocopy of your passport). We reserve the right to charge a fee where permitted by law.​

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11. Data Retention

We may continue to retain your Personal Information even after your order has been filled, as reasonably necessary to comply with our legal obligations, to resolve disputes, prevent fraud recognised and abuse, enforce our agreements and/or protect our legitimate interests. Where your Personal Information is no longer required we will ensure it is securely deleted.

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12. Is your data secure?

We aim to always secure the Personal Information you share with us, including physical, electronic and procedural measures. Among other things, we offer HTTPS secure access to most areas on our Website; the transmission of sensitive payment information (such as a credit card number) through our designated purchase forms is processed by leading card processing companies that meet industry standards in their encrypted connections and other certification. 

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Regardless of the measures and efforts taken by LFC, we cannot and do not guarantee the absolute protection and security of your Personal Information, your Users-of-Users’ Information or any other User Content you upload, publish or otherwise share with Wix or anyone else.

We therefore encourage you to set strong passwords for your User Account and avoid providing us or anyone with any sensitive information of which you believe its disclosure could cause you substantial or irreparable harm. Furthermore, because certain areas on our Services are less secure than others (for example, if you set your Support forum ticket to be “Public” instead of “Private”, or if you browse to a non-SSL page), and since e-mail and instant messaging are not recognized as secure forms of communications, we request and encourage you not to share any Personal Information on any of these areas or via any of these methods.

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If you have any questions regarding the security of our Services, you are welcome to contact us at philip at londonfurniturecompany.com

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However, as we can’t guarantee absolute protection – we encourage you to be careful, set a strong password for your account, and avoid submitting any sensitive information which, if exposed, could cause you major harm.